Landscapes, community, collective creation, music and food, are key ingredients to feel at home when traveling around. Epicali captures the Alta California feel, a cutting edge center of innovative, creative, yet joyful lifestyle, and brings the vibe to Bali through food stories that reminisce different corners of the world. A place to eat well, take an adventure break and socialize in peace and pleasure.

Epicali is a culinary space that celebrates the fusion of global flavors, reflecting the diverse cultures and stories that shape our contemporary dining experience. The goal of this brand identity project is to create a memorable logo that encapsulates the essence of Alta California cuisine, showcasing its creative spirit and commitment to fresh, high-quality ingredients. The identity features an earthy color palette that evokes the freshness of ingredients and the warmth of community, along with typography that conveys a modern yet approachable feel and a logomark that enhances the brand’s narrative across various media. Targeting food enthusiasts and local residents who value innovative cuisine, this project delivers a comprehensive brand style guide to ensure consistency in all branding materials.